Today we are announcing a change to our North American pricing for the MimioTeach™ interactive whiteboard, taking effect December 1, 2014.  The new pricing will allow Mimio to accelerate the pace of technological advancements in both our software and our hardware products.

As of December 1, 2014, the MimioTeach pricing will increase as follows:

• MSRP:   $1,128
• Educator Price:  $859

Your Mimio Territory Manager will be sending you directly your respective new reseller partner pricing for MimioTeach in the next several days.

The new price for the MimioTeach interactive whiteboard is based upon these primary factors: 

1. The new features we've added over a number of years to the MimioStudio™ software have incrementally unlocked the potential of the MimioTeach, allowing it to be a much more valuable tool in the classroom than when it was initially introduced.  MimioTeach is the only out-of-the-box, tablet-ready, collaborative, mobile-enabled retrofit solution available on the market today.
2. On October 21st, we introduced our newest product: the MimioBoard™ touch board. With this product release, Mimio now has a complete suite of technologies for front-of-the-classroom interactive solutions thus allowing us to compete directly with our primary competitors on touch boards.  This in turn further strengthens MimioTeach as a unique product in the marketplace.
3. Based upon a thorough market analysis of competitive products, we believe this new pricing is appropriate and fair.
4. Mimio is highly focused on providing the latest technology products to you. To meet this commitment, Mimio must continue to invest further in R&D. 

For all the foregoing reasons, we believe the MimioTeach interactive whiteboard will easily bear this price increase, thus allowing Mimio more opportunities to grow our software and hardware advancements in the future. Such growth will benefit your business as well as ours.

If you have any questions regarding this price change, please let us know. We’d love to hear from you. As always, our partnership with you is the cornerstone of our business, and our shared goal is to continue to provide high-quality, uniquely designed, and educationally relevant products for the educators and students we all serve.  

Steve Mefford

Director of US Sales

Mimio